March Boy Group Brand Reputation Rankings Announced

Mar 13, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from February 13 to March 13.

BTS topped the list for the 34th consecutive month, scoring a brand reputation index of 10,922,131. High-ranking phrases in the group’s keyword analysis included “HYBE,” “Billboard,” and “talk show,” while their highest-ranking related terms included “surpass,” “donate,” and “award.” BTS’s positivity-negativity analysis also revealed a score of 87.52 percent positive reactions.

NCT held onto their spot at second place for the sixth month in a row, scoring a brand reputation index of 3,721,997 for March.

Finally, SHINee rose to third place in the rankings after seeing a staggering 91.50 percent increase in their brand reputation index since February. The group’s total score for March came out to 3,212,374.

Check out the top 30 for this month below!