March Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from February 13 to March 13.

BTS topped the list for the 34th consecutive month, scoring a brand reputation index of 10,922,131. High-ranking phrases in the group’s keyword analysis included “HYBE,” “Billboard,” and “talk show,” while their highest-ranking related terms included “surpass,” “donate,” and “award.” BTS’s positivity-negativity analysis also revealed a score of 87.52 percent positive reactions.

NCT held onto their spot at second place for the sixth month in a row, scoring a brand reputation index of 3,721,997 for March.

Finally, SHINee rose to third place in the rankings after seeing a staggering 91.50 percent increase in their brand reputation index since February. The group’s total score for March came out to 3,212,374.

Check out the top 30 for this month below!

  1. BTS
  2. NCT
  3. SHINee
  4. SEVENTEEN
  5. EXO
  6. ONF
  7. THE BOYZ
  8. MONSTA X
  9. ATEEZ
  10. ASTRO
  11. Super Junior
  12. TXT
  13. BTOB
  14. TREASURE
  15. Stray Kids
  16. KINGDOM
  17. Golden Child
  18. GOT7
  19. BIGBANG
  20. INFINITE
  21. SF9
  22. WINNER
  23. Ciipher
  24. MIRAE
  25. PENTAGON
  26. TVXQ
  27. 2PM
  28. ENHYPEN
  29. Boyfriend
  30. SECHSKIES

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