April Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from March 3 to April 3.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 1,989,056, marking a 31.43 percent increase in his score since March.

High-ranking phrases in the star’s keyword analysis included “How Do You Play?”, “You Quiz,” and “Come Back Home,” while his highest-ranking related terms included “release,” “challenge,” and “donate.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 83.55 percent positive reactions.

Kim Jong Kook came in second place with a brand reputation index of 900,491, while Kang Ho Dong took third with a total index of 871,815 for April.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Kang Ho Dong
  4. Park Myung Soo
  5. Kim Gura
  6. Lee Soo Geun
  7. Park Soo Hong
  8. Lee Kwang Soo
  9. Kim Sung Joo
  10. Ahn Jung Hwan
  11. Cha Tae Hyun
  12. Seo Jang Hoon
  13. Kim Jong Min
  14. Kim Joon Ho
  15. Tak Jae Hoon
  16. Yoo Hee Yeol
  17. Shin Dong Yup
  18. Yoon Jong Shin
  19. Super Junior’s Kim Heechul
  20. Lee Sang Min
  21. Jo Se Ho
  22. Lee Kyung Kyu
  23. Lee Young Ja
  24. Lee Hyori
  25. Kim Joon Hyun
  26. Moon Se Yoon
  27. Jang Do Yeon
  28. Song Hae
  29. Yang Se Chan
  30. HaHa

Watch Yoo Jae Suk and Kim Jong Kook on “Running Man” with English subtitles here…

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…and check out a teaser for Yoo Jae Suk’s new show “Come Back Home” here!

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Top Photo Credit: Xportsnews

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