April Girl Group Brand Reputation Rankings Announced

Apr 11, 2021

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from March 11 to April 11.

Brave Girls rose to the top of the list this month after enjoying an impressive 50.82 percent increase in their brand reputation index since March. The group’s total index for April came out to 5,363,544.

High-ranking phrases in Brave Girls’ keyword analysis included “Rollin’,” “climb back up,” and “army president,” while their highest-ranking related terms included “climb back up,” “release,” and “advertise.” The group’s positivity-negativity analysis revealed a score of 83.77 percent positive reactions.

BLACKPINK took second place in the rankings with a brand reputation index of 4,582,891, marking a 24.78 percent rise in their score since last month.

WJSN shot up to third place on this month’s list after seeing a staggering 541.31 percent increase in their brand reputation index since March, for a total score of 2,842,835.

Oh My Girl claimed fourth place for April with a brand reputation index of 2,079,474, while TWICE came in at a close fifth with a total index of 2,029,597.

Check out the top 30 for this month below!