May Variety Star Brand Reputation Rankings Announced

May 01, 2021

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from April 1 to May 1.

Yoo Jae Suk successfully defended his position at the top of the list this month with a brand reputation index of 2,118,591, marking a modest 6.51 percent increase in his score since April.

High-ranking phrases in Yoo Jae Suk’s keyword analysis included “Come Back Home,” “You Quiz,” and “MSG Wannabe,” while his highest-ranking related terms included “put into practice,” “confess,” and “donate.” The star’s positivity-negativity analysis also revealed a score of 83.55 percent positive reactions.

Meanwhile, Lee Kwang Soo rose to second place in the rankings after seeing an impressive 125.86 percent rise in his score since last month. The actor’s total brand reputation index came out to 1,613,236 for May.

Finally, Kim Jong Kook came in third place for the month with a brand reputation index of 1,207,951, marking a 34.14 percent increase in his score since April.

Check out the top 30 for this month below!