June Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from May 6 to June 6.

MBC’s “How Do You Play?” held onto its spot at the top of the list this month with a brand reputation index of 10,688,883 for June.

High-ranking phrases in the show’s keyword analysis included “MSG Wannabe,” “Director Yoo,” and “Jung Joon Ha,” while its highest-ranking related terms included “release,” “tear up,” and “transform.” The program’s positivity-negativity analysis also revealed a score of 87.01 percent positive reactions.

TV Chosun’s “Love Call Center” maintained its position at second place with a brand reputation index of 10,012,181, while Channel A’s “Steel Unit” rose to third place with a total index of 8,752,596, marking a 58.85 percent rise in its score since May.

Check out the top 20 for this month below!

1. “How Do You Play?”
2. “Love Call Center”
3. “Steel Unit”
4. “PPONG School”
5. “Home Alone” (“I Live Alone”)
6. “You Quiz on the Block”
7. “Be My Daughter”
8. “Running Man”
9. “Alley Restaurant”
10. “Radio Star”
11. “Famous Singer”
12. “My Little Old Boy”
13. “Immortal Songs”
14. “Same Bed, Different Dreams”
15. “The King of Mask Singer”
16. “2 Days & 1 Night Season 4”
17. “Tuesday Blue-White Battle” (literal translation)
18. “The Return of Superman”
19. “Trot Magic Performers”
20. “Voice King”

Watch “How Do You Play?” with English subtitles below!

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