July Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 3 to July 3.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,029,824 for July. High-ranking phrases in his keyword analysis included “Running Man,” “Lee Kwang Soo,” and “MSG Wannabe,” while his highest-ranking related terms included “release,” “reunite,” and “advertise.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 85.70 percent positive reactions.

Kim Jong Kook also maintained his position at second place this month with a brand reputation index of 1,725,163, marking a 57.07 percent increase in his score since June.

Finally, Lee Kwang Soo rose to third place in the rankings after seeing a 64.68 percent rise in his brand reputation index since last month. The star’s total index for July came out to 1,219,596.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Lee Kwang Soo
  4. Kang Ho Dong
  5. Park Myung Soo
  6. Ahn Jung Hwan
  7. Super Junior’s Kim Heechul
  8. Kim Gook Jin
  9. Song Ji Hyo
  10. Lee Sang Min
  11. Kim Gura
  12. Lee Young Ja
  13. HaHa
  14. Kim Jong Min
  15. Shin Dong Yup
  16. Lee Kyung Kyu
  17. Lee Soo Geun
  18. Yoon Jong Shin
  19. Seo Jang Hoon
  20. Yoo Hee Yeol
  21. Jung Joon Ha
  22. Ji Suk Jin
  23. Park Mi Sun
  24. Kim Sung Joo
  25. Jun Hyun Moo
  26. Kim Yong Man
  27. Cha Tae Hyun
  28. Kim Joon Ho
  29. Kim Sook
  30. Jung Hyung Don

Watch full episodes of “Running Man” with English subtitles below!

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Top Photo Credit: Xportsnews

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