August Drama Actor Brand Reputation Rankings

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between July 8 and August 7.

Jo Jung Suk, who is starring in tvN’s “Hospital Playlist 2,” came in at the top of the list with a brand reputation index of 4,400,461. High-ranking phrases in Jo Jung Suk’s keyword analysis included “familiar,” “cute,” and “sweet,” while his highest-ranking related terms included “Hospital Playlist,” “Jeon Mi Do,” and “Gummy.” The actor’s positivity-negativity analysis revealed a score of 83.52 percent positive reactions.

Song Kang of JTBC’s “Nevertheless” took second place with a brand reputation index of 4,290,940 for August.

In third place was Kim So Yeon, who is currently starring in SBS’s “The Penthouse 3,” with a brand reputation index of 4,072,670.

Check out this month’s top 30!

  1. Jo Jung Suk
  2. Song Kang
  3. Kim So Yeon
  4. Lee Ji Ah
  5. Han So Hee
  6. Jeon Mi Do
  7. Jang Ki Yong
  8. Jung Kyung Ho
  9. Yoo Yeon Seok
  10. Lee Ha Na
  11. Uhm Ki Joon
  12. Park Joo Mi
  13. Kim Dae Myung
  14. Seo Hyun Jin
  15. Lee Tae Gon
  16. Chae Jong Hyeop
  17. Ji Sung
  18. Kim Min Jung
  19. Kim Dong Wook
  20. Jung So Min
  21. Jeon Hye Bin
  22. GOT7‘s Jinyoung
  23. Lee Sang Yeob
  24. Song Seung Heon
  25. Kim Ji Suk
  26. Hyeri
  27. Park Ji Hoon
  28. Yang Hye Ji
  29. Lee Kyu Hyung
  30. Sung Hoon

Watch Kim So Yeon in “The Penthouse 3” below!

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