September Boy Group Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from August 11 to September 11.

BTS topped the list for the 40th consecutive month with a brand reputation index of 7,630,367 for September. High-ranking phrases in the group’s keyword analysis included “Billboard,” “China,” and “fan club,” while their highest-ranking related terms included “achieve,” “recapture,” and “halt.” BTS’s positivity-negativity analysis revealed a score of 60.71 percent positive reactions.

Stray Kids shot up to second place in the rankings after seeing an impressive 105.95 percent rise in their brand reputation index since August. The group’s total score came out to 2,446,281 for the month.

Meanwhile, NCT came in at a close third with a brand reputation index of 2,355,419 for September.

Finally, THE BOYZ took fourth place on this month’s list with a brand reputation index of 2,271,646, while SEVENTEEN rounded out the top five with a score of 2,265,192.

Check out the top 30 for this month below!

  1. BTS
  2. Stray Kids
  3. NCT
  4. THE BOYZ
  5. SEVENTEEN
  6. BTOB
  7. EXO
  8. Super Junior
  9. SHINee
  10. ASTRO
  11. 2PM
  12. TXT
  13. INFINITE
  14. MONSTA X
  15. ENHYPEN
  16. WINNER
  17. PENTAGON
  18. ATEEZ
  19. BIGBANG
  20. SF9
  21. VIXX
  22. ONF
  23. NU’EST
  24. Golden Child
  25. FTISLAND
  26. TREASURE
  27. B1A4
  28. Block B
  29. MIRAE
  30. GOT7

Source (1) (2)


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