October Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from September 2 to October 2.

Yoo Jae Suk held onto his spot at the top of the list for the second consecutive month with a brand reputation index of 2,230,513. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Antenna,” and “Running Man,” while his highest-ranking related terms included “release,” “confess,” and “model.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 80.01 percent positive reactions.

Kim Jong Kook maintained his position at second place in the rankings with a brand reputation index of 1,223,188, while Kim Gura rose to third place with an index of 1,170,090, marking a 46.90 percent increase in his score since September.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Kim Gura
  4. Park Myung Soo
  5. HaHa
  6. Lee Sang Min
  7. Lee Seung Gi
  8. Ahn Jung Hwan
  9. Lee Dong Gook
  10. Jung Hyung Don
  11. Song Ji Hyo
  12. Jung Joon Ha
  13. Kang Ho Dong
  14. Kim Dong Hyun
  15. Kim Joon Ho
  16. Noh Hong Chul
  17. Shin Dong Yup
  18. Super Junior’s Kim Heechul
  19. Kim Jong Min
  20. Heo Jae
  21. Jun Hyun Moo
  22. Choi Yong Soo
  23. Lee Kyung Kyu
  24. Lee Kwang Soo
  25. Seo Jang Hoon
  26. Song Hae
  27. Yoo Hee Yeol
  28. Yoon Jong Shin
  29. Cha Tae Hyun
  30. Lee Soo Geun

Watch Yoo Jae Suk on “How Do You Play?” with English subtitles below!

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