October Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from September 3 to October 3.

MBC’s “How Do You Play?” held onto its spot at the top of the list with a brand reputation index of 5,155,892. High-ranking phrases in the show’s keyword analysis included “Yoo Jae Suk,” “Squid Game,” and “Kim Tae Ho,” while its highest-ranking related terms included “compete,” “challenge,” and “leave.” The program’s positivity-negativity analysis revealed a score of 70.59 percent positive reactions.

SBS “Running Man” rose to second place in the rankings with a brand reputation index of 5,013,970, marking a 5.27 percent increase in its score since September.

Finally, TV Chosun’s “Love Call Center” took third place for October with a brand reputation index of 4,991,058.

Check out the top 20 for this month below!

  1. “How Do You Play?”
  2. “Running Man”
  3. “Love Call Center”
  4. “PPONG School”
  5. Street Woman Fighter
  6. Home Alone” (“I Live Alone”)
  7. Radio Star
  8. “Ask Us Anything”
  9. “Kick a Goal”
  10. We Won’t Hurt You
  11. Master in the House
  12. My Little Old Boy
  13. The King of Mask Singer
  14. “Be My Daughter”
  15. The Return of Superman
  16. The Manager
  17. 2 Days & 1 Night Season 4
  18. “You Quiz on the Block”
  19. “Golf King”
  20. Immortal Songs

Watch “How Do You Play?” with English subtitles here…

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…and “Running Man” below!

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