November Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from October 6 to November 5.

Yoo Jae Suk held onto his spot at the top of the list for the third consecutive month, scoring a brand reputation index of 2,193,742 for November. High-ranking phrases in his keyword analysis included “How Do You Play?”, “You Quiz on the Block,” and “Running Man,” while his highest-ranking related terms included “selected,” “participate,” and “donate.” Yoo Jae Suk’s positivity-negativity analysis revealed a score of 81.74 percent positive reactions.

Kim Jong Kook also maintained his position at second place with a brand reputation index of 1,231,750, marking a slight increase of 0.70 percent in his score since last month.

Finally, Lee Sang Min rose to third place with a brand reputation index of 968,950 for November.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Kim Jong Kook
  3. Lee Sang Min
  4. Kim Jong Min
  5. Park Myung Soo
  6. Kim Joon Ho
  7. Tak Jae Hoon
  8. HaHa
  9. Song Ji Hyo
  10. Lee Seung Gi
  11. Heo Jae
  12. Kim Dong Hyun
  13. Jun Hyun Moo
  14. Shin Dong Yup
  15. Lee Dong Gook
  16. Kim Gura
  17. Kang Ho Dong
  18. Super Junior’s Kim Heechul
  19. Seo Jang Hoon
  20. Ahn Jung Hwan
  21. Jung Joon Ha
  22. Kim Sung Joo
  23. Shin Bong Sun
  24. Yoon Jong Shin
  25. Kim Joon Hyun
  26. Kim Mi Kyung
  27. Lee Kyung Kyu
  28. Kim Sook
  29. Lee Hyori
  30. Lee Kwang Soo

Watch Yoo Jae Suk on “How Do You Play?” with English subtitles below!

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