April Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from March 2 to April 2.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 2,219,576. High-ranking phrases in his keyword analysis included “How Do You Play?”, “Running Man,” and “PLAYou,” while his highest-ranking related terms included “release,” “communicate,” and “donate.”

Lee Seung Gi rose to second place in this month’s rankings, followed by Hong Hyun Hee in third place, Kim Jong Kook in fourth, and Kang Ho Dong in fifth.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Lee Seung Gi
  3. Hong Hyun Hee
  4. Kim Jong Kook
  5. Kang Ho Dong
  6. Super Junior’s Kim Heechul
  7. Song Ji Hyo
  8. Kim Jong Min
  9. Shin Dong Yup
  10. HaHa
  11. Lee Sang Min
  12. Seo Jang Hoon
  13. Kim Joon Ho
  14. Ahn Jung Hwan
  15. Kim Sung Joo
  16. Park Myung Soo
  17. Lee Kwang Soo
  18. Lee Soo Geun
  19. Kim Dong Hyun
  20. Lee Kyung Kyu
  21. Kim Gura
  22. Kim Min Kyung
  23. Heo Jae
  24. Lee Dong Gook
  25. Jung Hyung Don
  26. Park Na Rae
  27. Song Eun Yi
  28. Lee Chun Soo
  29. Kim Young Chul
  30. Cha Tae Hyun

Watch Yoo Jae Suk on “How Do You Play?” with English subtitles below!

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Top Right Photo Credit: Xportsnews

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