October Movie Star Brand Reputation Rankings Announced

Oct 04, 2022

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from September 3 to October 3.

Lee Jung Jae held onto his spot at the top of the list this month with a brand reputation index of 19,269,266. High-ranking phrases in his keyword analysis included “Emmy Award,” “Squid Game,” and “Hunt,” while his highest-ranking related terms included “award,” “thank,” and “advertise.”

Ha Jung Woo rose to second place for October with a brand reputation index of 13,516,613.

Finally, Hyun Bin came in at a close third with a total index of 12,958,263.

Check out the top 30 for this month below!