October Advertisement Model Brand Reputation Rankings Revealed

Oct 29, 2022

The Korean Business Research Institute has announced this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from September 29 to October 29. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for October.

BLACKPINK topped the list with a brand reputation index of 2,896,747, marking a whopping 175.81 percent increase in their score since August (the last time the rankings were published). High-ranking phrases in the group’s keyword analysis included “Celine,” “Chanel,” and “Dior,” while their highest-ranking related terms included “powerful,” “promote,” and “strong.” BLACKPINK’s positivity-negativity analysis also revealed a score of 86.55 percent positive reactions.

Meanwhile, BTS took second place in the rankings with a brand reputation index of 2,632,046, marking a 5.36 percent rise in their score since August.

Lee Jung Jae rose to third place after seeing a staggering 181.06 percent increase in his brand reputation index since August, bringing his total score for the month to 2,035,733.

Finally, soccer star Son Heung Min and trot singer Lim Young Woong rounded out the top five for October.

Check out this month’s top 30 below!