January Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from December 28, 2022 to January 28, 2023. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for January.

NewJeans topped this month’s list with a brand reputation index of 2,704,823, marking a 39.86 percent rise in their score since December. The girl group’s highest-ranking related terms included “hip,” “unrivaled,” and “trendy,” while their positivity-negativity analysis revealed a score of 82.59 percent positive reactions.

IU took second place in the rankings with a brand reputation index of 2,313,331, while Lim Young Woong came in third with an index of 2,313,331.

BTS ranked fourth with a brand reputation index of 1,551,611, and BLACKPINK came in at a close fifth with a score of 1,526,317 for January.

Check out the top 30 for this month below!

  1. NewJeans
  2. IU
  3. Lim Young Woong
  4. BTS
  6. Son Heung Min
  7. IVE
  8. Yoo Jae Suk
  9. Son Suk Ku
  10. ASTRO’s Cha Eun Woo
  11. Kim Yuna
  12. Baek Jong Won
  13. Hyun Bin
  14. NCT
  15. Kim Go Eun
  17. Lee Byung Hun
  18. aespa
  19. Park Eun Bin
  20. Kang Daniel
  21. Song Ga In
  22. Park Bo Gum
  23. Jang Yoon Jung
  24. Girls’ Generation’s Taeyeon
  25. Kim Jong Kook
  26. Girls’ Generation’s YoonA
  27. PSY
  28. Ma Dong Seok
  29. Kim Hye Soo
  30. Shin Dong Yup

Watch NewJeans’ variety show “NewJeans Code in Busan” with subtitles below!

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