February Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from January 4 to February 4.

Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 3,785,310, marking a 14.52 percent increase in his score since January. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “DdeunDdeun,” and “crisis theory,” while his highest-ranking related terms included “talk,” “transform,” and “appear on.” The star’s positivity-negativity analysis also revealed a score of 84.70 percent positive reactions.

Meanwhile, Shin Dong Yup rose to second place for February with a brand reputation index of 2,028,905.

Finally, Kim Jong Kook took third place with a brand reputation index of 1,932,445, marking a modest 3.16 percent rise in his score since last month.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Shin Dong Yup
  3. Kim Jong Kook
  4. Kim Gura
  5. Lee Sang Min
  6. Park Myung Soo
  7. Lee Kyung Kyu
  8. Jun Hyun Moo
  9. Kang Ho Dong
  10. Seo Jang Hoon
  11. Kim Jong Min
  12. Kim Min Kyung
  13. HaHa
  14. Kim Shin Young
  15. Kim Joon Ho
  16. Song Ji Hyo
  17. Super Junior’s Kim Heechul
  18. Lee Kwang Soo
  19. Park Na Rae
  20. Ahn Jung Hwan
  21. Lee Dong Gook
  22. Kim Dong Hyun
  23. Ahn Young Mi
  24. Park Mi Sun
  25. Kim Sung Joo
  26. Hong Hyun Hee
  27. Cha Tae Hyun
  28. Tak Jae Hoon
  29. Jung Hyung Don
  30. Kim Sook

Watch Yoo Jae Suk and Kim Jong Kook on “Running Man” with subtitles below!

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Top Photo Credit: Xportsnews

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