March Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from February 16 to March 16. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for March.

NewJeans held onto their spot at the top of the list this month with a brand reputation index of 1,695,456. High-ranking phrases in the girl group’s keyword analysis included “collab,” “trend,” and “ambassador,” while their highest-ranking related terms included “positive,” “young,” and “likable.”

BTS rose to second place for the month with a brand reputation index of 1,470,756, marking a 1.23 percent increase in their score since January (the last time the rankings were published).

BLACKPINK came in at a close third with a brand reputation index of 1,533,410, marking a 0.46 percent rise in their score since January.

Finally, soccer star Son Heung Min and trot singer Lim Young Woong rounded out the top five for March at fourth and fifth places respectively.

Check out the top 30 for this month below!

  1. NewJeans
  2. BTS
  4. Son Heung Min
  5. Lim Young Woong
  6. Gong Yoo
  7. IU
  8. Son Suk Ku
  9. Yoo Jae Suk
  10. IVE
  11. Kim Yuna
  13. Kang Daniel
  14. ASTRO’s Cha Eun Woo
  15. Kim Ho Joong
  16. Park Seo Joon
  17. TWICE
  18. Park Eun Bin
  19. NCT
  20. Baek Jong Won
  21. Jang Yoon Jung
  22. Park Goon
  23. Lee Seo Jin
  24. Lee Byung Hun
  25. Red Velvet
  26. Park Bo Gum
  27. Oh My Girl
  28. Kim Yoo Jung
  29. Girls’ Generation’s YoonA
  30. Song Ga In

Watch “NewJeans Code in Busan” with subtitles below!

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