August Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from July 3 to August 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for August.

Lim Young Woong topped this month’s list with a brand reputation index of 2,062,651, marking a 23.43 percent increase in his score since July. High-ranking phrases in the singer’s keyword analysis included “special award,” “audience vote,” and “advertisement model,” while his highest-ranking related terms included “contract,” “shoot,” and “award.” Lim Young Woong’s positivity-negativity analysis also revealed a score of 80.29 percent positive reactions.

NewJeans held onto their spot at second place in the rankings with a brand reputation index of 1,805,604 for August.

Meanwhile, BTS rose to third place with a brand reputation index of 1,415,431 for the month.

IU came in at a close fourth with a brand reputation index of 1,377,430, and Ma Dong Seok rounded out the top five with a total index of 1,042,033.

Check out the top 30 for this month below!

  1. Lim Young Woong
  2. NewJeans
  3. BTS
  4. IU
  5. Ma Dong Seok
  6. Son Heung Min
  7. Lee Do Hyun
  8. IVE
  9. Kim Ho Joong
  11. Girls’ Generation’s YoonA
  12. Gong Yoo
  15. Kim Tae Ri
  16. Yoo Jae Suk
  17. Lee Chan Won
  18. Son Suk Ku
  19. Jang Min Ho
  20. Kim Yuna
  21. ASTRO’s Cha Eun Woo
  22. TWICE
  23. Joo Hyun Young
  24. PSY
  25. Lee Byung Hun
  26. Jo In Sung
  27. aespa
  28. Kim Hye Soo
  29. NCT
  30. Kim Jong Kook

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