September Drama Actor Brand Reputation Rankings Announced

Sep 12, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between August 12 and September 12.

“My Dearest” stars Namgoong Min and Ahn Eun Jin swept the top two spots on the list at first and second places respectively. Namgoong Min’s brand reputation index for September came out to 4,824,141, while his co-star Ahn Eun Jin’s index came out to 3,872,504.

High-ranking phrases in Namgoong Min’s keyword analysis included “Lee Jang Won” (the name of his character in “My Dearest”), “Yoo Gil Chae” (the name of Ahn Eun Jin’s character), and “My Dearest,” while his highest-ranking related terms included “confess,” “desperate,” and “love.” Namgoong Min’s positivity-negativity analysis also revealed a score of 92.09 percent positive reactions.

Third place went to Han Ji Min, who is currently starring in the drama “Behind Your Touch.” The actress earned a brand reputation index of 2,484,684 for September.

The leading ladies of “The Uncanny Counter 2: Counter Punch” claimed the final two spots in the top five: Yeom Hye Ran took fourth place with a brand reputation index of 2,184,741, while Kim Sejeong came in at a close fifth with an index of 2,008,169.

Check out the top 30 for this month below!