November Rookie Idol Group Brand Reputation Rankings Announced

Nov 02, 2023

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from October 2 to November 2. Only idols who debuted in 2022 or later were considered for the rankings.

NewJeans topped the list for the seventh consecutive month with a brand reputation index of 3,782,258 for November. High-ranking phrases in NewJeans’ keyword analysis included “Get Up,” “Super Shy,” and “Billboard,” while their highest-ranking related terms included “enter,” “record,” and “award.” The group’s positivity-negativity analysis also revealed a score of 83.41 percent positive reactions.

ZEROBASEONE rose to second place with a brand reputation index of 1,655,018, marking a 24.56 percent increase in their score since October.

RIIZE climbed to third place with a brand reputation index of 1,351,756, marking a 64.36 percent rise in their score since last month.

LE SSERAFIM took fourth place with a brand reputation index of 1,123,473, while NMIXX shot to fifth place with an index of 1,009,128, marking a 79.64 percent increase in their score since October.

Check out the top 30 for this month below!