December Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from November 5 to December 5. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for December.

Trot singer Lim Young Woong rose to the top of the list this month, earning a brand reputation index of 1,591,781 for December.

Actress Kim Hye Soo came in at a close second with a brand reputation index of 1,534,500 for the month.

NewJeans took third place with a brand reputation index of 1,452,805, while soccer star Son Heung Min followed close behind with a score of 1,407,092.

Finally, BTS rounded out the top five with a brand reputation index of 1,252,512 for December.

Check out the top 30 for this month below!

  1. Lim Young Woong
  2. Kim Hye Soo
  3. NewJeans
  4. Son Heung Min
  5. BTS
  6. Park Bo Young
  7. Park Eun Bin
  8. SEVENTEEN
  9. IVE
  10. Kim Yoo Jung
  11. Lee Jung Jae
  12. Lee Byung Hun
  13. LE SSERAFIM
  14. BLACKPINK
  15. IU
  16. Yoo Jae Suk
  17. Gong Yoo
  18. ASTRO’s Cha Eun Woo
  19. Kim Ho Joong
  20. Han Hyo Joo
  21. Lee Hyori
  22. Lee Chan Won
  23. TWICE
  24. aespa
  25. Jeong Dong Won
  26. Kang Daniel
  27. Jung Woo Sung
  28. Young Tak
  29. Son Suk Ku
  30. Jo In Sung

Watch Kim Hye Soo in her film “A Special Lady” with subtitles on Viki below!

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