January Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between December 9, 2023 and January 9, 2024.

Choi Soo Jong, who is currently starring in (and recently won a Daesang for) the hit historical drama “Korea-Khitan War,” topped this month’s list with a brand reputation index of 3,497,240. High-ranking phrases in his keyword analysis included “Korea-Khitan War,” “acting Daesang,” and “Kang Kam Chan,” while his highest-ranking related terms included “thank,” “confess,” and “congratulate.” Choi Soo Jong’s positivity-negativity analysis also revealed a score of 89.41 percent positive reactions.

Kim Yoo Jung held onto her spot at second place with a brand reputation index of 3,192,557, while Shin Hye Sun came in third with an index of 2,985,764 for January.

Bae In Hyuk took fourth place with a brand reputation index of 2,757,442, and ASTRO’s Cha Eun Woo rounded out the top five with a score of 2,699,362.

Check out the top 30 for this month below!

  1. Choi Soo Jong
  2. Kim Yoo Jung
  3. Shin Hye Sun
  4. Bae In Hyuk
  5. ASTRO’s Cha Eun Woo
  6. Jung Woo Sung
  7. Jang Nara
  8. Ji Chang Wook
  9. Lee Se Young
  10. Park Gyu Young
  11. Lee Young Ae
  12. Song Kang
  13. Rowoon
  14. Lee Moo Saeng
  15. Cho Yi Hyun
  16. Joo Hyun Young
  17. Jang Dong Yoon
  18. Shin Hyun Been
  19. Kim Dong Joon
  20. Yoo Seon Ho
  21. Lee Sung Min
  22. Uee
  23. Ji Seung Hyun
  24. Yoo Yeon Seok
  25. Lee Seol
  26. Han Ji Wan
  27. Lee Joo Myung
  28. Kim Young Jae
  29. Lee Sang Yi
  30. Son Ho Jun

Watch Choi Soo Jong in “Korea-Khitan War” with subtitles on Viki below:

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And binge-watch all of Bae In Hyuk’s latest hit “The Story of Park’s Marriage Contract” below!

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Source (1)

Top Left Photo Credit: Xportsnews

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