February Movie Star Brand Reputation Rankings Announced

Feb 14, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from January 12 to February 12.

Ma Dong Seok rose to the top of this month’s list after seeing an impressive 131.53 percent increase in his brand reputation index since January, bringing his total score to 5,621,048. High-ranking phrases in his keyword analysis included “Badland Hunters,” “Berlin International Film Festival,” and “The Outlaws,” while his highest-ranking related terms included “success,” “release,” and “attend.” Ma Dong Seok’s positivity-negativity analysis also revealed a score of 89.53 percent positive reactions.

Im Siwan climbed to second place with a brand reputation index of 4,883,853, marking a 21.33 percent rise in his score since last month.

Go Yoon Jung took third place with a brand reputation index of 3,812,536, marking a 4.22 percent increase in her score since January.

Na Moon Hee came in at a close fourth with a brand reputation index of 3,757,762, while Honey Lee rounded out the top five with an index of 3,726,620 for February.

Check out the top 30 for this month below!