Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of February!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from January 29 to February 29.

Trot singer Lim Young Woong rose to the top of the list this month, scoring a brand reputation index of 6,957,165 for February.

Baseball player Ryu Hyun Jin shot to second place after seeing a whopping 174.74 percent increase in his brand reputation index since January. The athlete’s total score for the month came out to 6,839,407.

Meanwhile, soccer star Son Heung Min came in at a close third with a brand reputation index of 6,794,933.

SEVENTEEN climbed to fourth place with a brand reputation index of 4,972,307, marking a 16.63 percent rise in their score since last month.

Finally, ASTRO’s Cha Eun Woo rounded out the top five with an index of 4,828,250 after seeing an impressive 68.92 percent increase in his score since January.

Check out the top 30 for this month below!

  1. Lim Young Woong
  2. Ryu Hyun Jin
  3. Son Heung Min
  5. ASTRO’s Cha Eun Woo
  6. (G)I-DLE
  7. Yoo Jae Suk
  8. IU
  9. Ma Dong Seok
  10. RIIZE
  11. IVE
  12. Lee Hyori
  14. Girls’ Generation’s Taeyeon
  15. Jeon Yu Jin
  16. Kim Min Jae
  17. TWICE
  18. Hwang Hee Chan
  19. Choi Min Sik
  20. Young Tak
  21. THE BOYZ
  22. Kim Ho Joong
  23. Gong Myung
  24. Baek Jong Won
  25. Park Min Young
  26. Lee Chan Won
  27. Park Shin Hye
  28. Kim Jong Kook
  29. Na In Woo
  30. Gong Yoo

Watch SEVENTEEN’s film “SEVENTEEN POWER OF LOVE : THE MOVIE” with subtitles below!

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