March Individual Idol Brand Reputation Rankings Announced

Mar 26, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,720 idols, using big data collected from February 26 to March 26.

ASTRO’s Cha Eun Woo rose to the top of the list this month after seeing an impressive 83.77 percent increase in his brand reputation index since February, bringing his total score for March to 5,041,728.

High-ranking phrases in Cha Eun Woo’s keyword analysis included “handsome,” “overpower,” and “take revenge,” while his highest-ranking related terms included “Wonderful World,” “fan-con tour,” and “The Return of Superman.” His positivity-negativity analysis also revealed a score of 85.19 percent reactions.

Girls’ Generation’s Taeyeon took second place with a brand reputation index of 3,181,969, marking a 31.97 percent rise in her score since last month.

BLACKPINK’s Jennie came in at a close third with a brand reputation index of 3,045,047, marking a 44.25 percent increase in her score since February.

Wanna One’s Park Ji Hoon jumped to fourth place after seeing a 46.39 percent rise in his brand reputation index, bringing his score for March to 1,686,758.

Finally, LE SSERAFIM’s Kazuha rounded out the top five with a brand reputation index of 1,631,370.

Check out the top 30 for this month below!