March Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,720 idols, using big data collected from February 26 to March 26.

ASTRO’s Cha Eun Woo rose to the top of the list this month after seeing an impressive 83.77 percent increase in his brand reputation index since February, bringing his total score for March to 5,041,728.

High-ranking phrases in Cha Eun Woo’s keyword analysis included “handsome,” “overpower,” and “take revenge,” while his highest-ranking related terms included “Wonderful World,” “fan-con tour,” and “The Return of Superman.” His positivity-negativity analysis also revealed a score of 85.19 percent reactions.

Girls’ Generation’s Taeyeon took second place with a brand reputation index of 3,181,969, marking a 31.97 percent rise in her score since last month.

BLACKPINK’s Jennie came in at a close third with a brand reputation index of 3,045,047, marking a 44.25 percent increase in her score since February.

Wanna One’s Park Ji Hoon jumped to fourth place after seeing a 46.39 percent rise in his brand reputation index, bringing his score for March to 1,686,758.

Finally, LE SSERAFIM’s Kazuha rounded out the top five with a brand reputation index of 1,631,370.

Check out the top 30 for this month below!

  1. ASTRO’s Cha Eun Woo
  2. Girls’ Generation’s Taeyeon
  3. BLACKPINK’s Jennie
  4. Wanna One’s Park Ji Hoon
  5. LE SSERAFIM’s Kazuha
  6. RIIZE’s Wonbin
  7. SEVENTEEN’s Jeonghan
  8. NU’EST and Wanna One’s Hwang Minhyun
  9. THE BOYZ’s Eric
  10. RIIZE’s Sohee
  11. BLACKPINK’s Jisoo
  12. RIIZE’s Eunseok
  13. LE SSERAFIM’s Huh Yunjin
  14. NewJeans’ Hanni
  15. TWICE’s Mina
  16. Super Junior’s Kyuhyun
  17. BTS’s Jimin
  18. SEVENTEEN’s Seungkwan
  19. Red Velvet’s Wendy
  20. Wanna One’s Kang Daniel
  21. NewJeans’ Minji
  22. RIIZE’s Anton
  23. OH MY GIRL’s YooA
  24. HIGHLIGHT’s Lee Gikwang
  25. SEVENTEEN’s S.Coups
  26. Red Velvet’s Joy
  27. BLACKPINK’s Lisa
  28. LE SSERAFIM’s Kim Chaewon
  29. NewJeans’ Haerin
  30. IVE’s Gaeul

Watch Cha Eun Woo on “The Return of Superman” with subtitles on Viki below:

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And check out his drama “A Good Day to Be a Dog” below!

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