March Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of March!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from February 29 to March 31.

Trot singer Lim Young Woong held onto his spot at the top of the list this month with a brand reputation index of 7,211,911, marking a 3.66 percent rise in his score since February.

Soccer star Son Heung Min rose to second place for March with a brand reputation index of 6,343,480.

ASTRO’s Cha Eun Woo came in at a very close third with a brand reputation index of 6,342,103, marking a 31.35 percent increase in his score since last month.

Meanwhile, BIBI shot to fourth place with a brand reputation index of 6,276,450.

Finally, IU rounded out the top five with a brand reputation index of 6,126,588, marking a 38.39 percent rise in her score since February.

Check out the top 30 for this month below!

  1. Lim Young Woong
  2. Son Heung Min
  3. ASTRO’s Cha Eun Woo
  4. BIBI
  5. IU
  6. Girls’ Generation’s Taeyeon
  7. (G)I-DLE
  8. Kim Soo Hyun
  9. Ryu Hyun Jin
  10. Yoo Jae Suk
  12. Kim Ji Won
  13. TWICE
  14. Lee Seo Jin
  15. RIIZE
  16. Kim Nam Joo
  17. Kim Go Eun
  18. Baek Jong Won
  20. Lee Jung Hoo
  21. Lee Chan Won
  22. Lee Hyori
  23. Choi Min Sik
  24. Park Ji Hyun
  25. Song Joong Ki
  26. Kim Ho Joong
  27. Jang Da Ah
  29. Lee Byung Hun
  30. WJSN’s Bona

Watch Cha Eun Woo in his drama “A Good Day to Be a Dog” with subtitles below!

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