March Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from February 19 to March 19.

Choi Min Sik shot to the top of this month’s list after seeing a whopping 384.89 percent increase in his brand reputation index since February, bringing his total score to 10,205,758. High-ranking phrases in his keyword analysis included “Exhuma” and “occult,” while his highest-ranking related terms included “surpass,” “record,” and “success.” Choi Min Sik’s positivity-negativity analysis also revealed a score of 91.04 percent positive reactions.

Ma Dong Seok took second place for March with a brand reputation index of 7,949,941, marking a 41.43 percent rise in his score since last month.

Son Suk Ku jumped to third place after seeing an impressive 106.11 percent increase in his brand reputation index, bringing his total score for March to 6,753,095.

Choi Woo Shik similarly rocketed to fourth place after seeing a staggering 161.95 percent rise in his brand reputation index, bringing his total score for the month to 4,817,704.

Finally, Go Yoon Jung rounded out the top five with a brand reputation index of 4,455,294, marking a 16.86 percent increase in her score since February.

Check out the top 30 for this month below!

  1. Choi Min Sik
  2. Ma Dong Seok
  3. Son Suk Ku
  4. Choi Woo Shik
  5. Go Yoon Jung
  6. Lee Seo Jin
  7. Choi Sung Eun
  8. Kim Hye Soo
  9. Song Joong Ki
  10. Lee Byung Hun
  11. Lee Yi Kyung
  12. Im Siwan
  13. Song Ha Yoon
  14. Lee Hee Joon
  15. Jo Jung Suk
  16. Hyun Bong Sik
  17. Gong Yoo
  18. Honey Lee
  19. Yoo Hae Jin
  20. Ra Mi Ran
  21. Jung Woo Sung
  22. Kim Hye Joon
  23. Lee Joon Hyuk
  24. Kang Ki Young
  25. Go Min Si
  26. Cho Seung Woo
  27. Lee Jong Suk
  28. Park Seo Joon
  29. Ha Jung Woo
  30. Gong Myung

Watch Choi Min Sik in “In Our Prime” with subtitles on Viki below:

Watch Now

Or watch Ma Dong Seok and Son Suk Ku in their hit film “The Roundup” below!

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