April Advertisement Model Brand Reputation Rankings Announced

Apr 24, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from March 4 to April 4. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for April.

Lim Young Woong topped this month’s list with a brand reputation index of 2,691,274, marking a 33.57 percent rise in his score since March.

Soccer star Son Heung Min climbed to second place with a brand reputation index of 2,491,928, marking a 65.34 percent increase in his score since last month.

Son Suk Ku shot to third place after seeing a whopping 106.54 percent rise in his brand reputation index, bringing his total score for April to 1,264,899.

Ma Dong Seok similarly jumped to fourth place with a brand reputation index of 891,478, marking an 87.54 percent increase in his score since last month.

Finally, ASTRO’s Cha Eun Woo came in at a close fifth with a brand reputation index of 855,675, marking a 25.61 percent rise in his score since March.

Check out the top 30 for this month below!