July Rookie Idol Group Brand Reputation Rankings Announced

Jul 06, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from June 1 to July 1.

MEOVV topped this month’s list with a brand reputation index of 1,431,118, marking a 44.12 percent increase in their score since June. High-ranking phrases in the group’s keyword analysis included “DROP TOP,” “cat,” and “HANDS UP,” while their highest-ranking related terms included “beautiful,” “lovely,” and “sensual.” MEOVV’s positivity-negativity analysis also revealed a score of 82.90 percent positive reactions.

KiiiKiii took second place with a brand reputation index of 1,265,886, while TWS ranked third with a brand reputation index of 1,039,526.

ILLIT rose to fourth place for July with a brand reputation index of 949,872, marking a 40.97 percent increase in their score since last month.

Finally, izna came in at a close fifth with a brand reputation index of 945,632, marking a 38.07 percent rise in their score since June

Check out the top 30 for this month below!