July Individual Rookie Idol Brand Reputation Rankings Announced

Jul 08, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual rookie idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idols, using big data collected from June 2 to July 2. Only idols who debuted in 2024 or later were considered for the rankings.

MEOVV’s Anna topped this month’s list with a brand reputation index of 354,076, marking an 82.67 percent increase in her score since June. High-ranking phrases in her keyword analysis included “Teddy,” “cat,” and “sunji haejang soup,” while her highest-ranking related terms included “lovely,” “pretty,” and “good eater.” Anna’s positivity-negativity analysis also revealed a score of 88.91 percent positive reactions.

ILLIT’s Wonhee rose to second place with a brand reputation index of 325,376, marking a 63.88 percent increase in her score since last month.

KiiiKiii’s Jiyu held onto her spot at third place with a brand reputation index of 282,640, marking a 35.40 percent rise in her score since June.

izna’s Yoon Jiyoon took fourth place with a brand reputation index of 238,640, marking a 50.07 percent rise in her score since last month.

Finally, ILLIT’s Minju came in at a close fifth with a brand reputation index of 234,752, marking an 8.37 percent increase in her score since June.

Check out the top 30 for this month below!