August Rookie Idol Group Brand Reputation Rankings Announced

Aug 13, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from July 5 to August 5.

AHOF, the group formed on the survival show “Universe League,” shot to the top of this month’s list after seeing a whopping 1,779.94 percent increase in their brand reputation index since July—bringing their total score to 1,045,445.

High-ranking phrases in AHOF’s keyword analysis included “The Universe,” “Rendezvous,” and “fan-con,” while their highest-ranking related terms included “lovely,” “youthful,” and “refreshing.” The group’s positivity-negativity analysis also revealed a score of 83.29 percent positive reactions.

TWS took second place with a brand reputation index of 995,992, while KiiiKiii ranked third with a score of 914,670 and ILLIT followed in fourth with a score of 863,314.

Finally, BABYMONSTER came in at a close fifth with a brand reputation index of 832,961, marking a 76.84 percent increase in their score since July.

Check out the top 30 for this month below!