August Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from July 19 to August 19.

Jo Jung Suk, who most recently starred in the box office hit “My Daughter Is a Zombie,” topped this month’s list with a brand reputation index of 4,552,801. High-ranking phrases in his keyword analysis included “My Daughter Is a Zombie,” “king of hits,” and “box office,” while his highest-ranking related terms included “surpass,” “trusted,” and “success.” Jo Jung Suk’s positivity-negativity analysis also revealed a score of 91.97 percent positive reactions.

Lee Byung Hun held onto his spot at second place with a brand reputation index of 4,090,567, while Lee Jin Uk jumped to third with a score of 3,399,641.

Kim Nam Gil shot to fourth place with a brand reputation index of 3,157,0333, and Lee Jun Hyuk came in at a close fifth with a score of 3,088,321.

Check out the top 30 for this month below!

  1. Jo Jung Suk
  2. Lee Byung Hun
  3. Lee Jin Uk
  4. Kim Nam Gil
  5. Lee Jun Hyuk
  6. Kim Hye Soo
  7. Cho Yi Hyun
  8. Lee Dong Wook
  9. Cho Yeo Jeong
  10. Ma Dong Seok
  11. Lee Jung Eun
  12. Kang Ha Neul
  13. Yoon Kye Sang
  14. Lee Jung Jae
  15. Im Soo Jung
  16. Kim Young Kwang
  17. Yoon Kyung Ho
  18. Ha Jung Woo
  19. Yim Si Wan
  20. Lee Jong Suk
  21. Yum Jung Ah
  22. Park Bo Young
  23. Han Ji Min
  24. Go Youn Jung
  25. Chae Soo Bin
  26. Son Suk Ku
  27. Jung Hae In
  28. Song Joong Ki
  29. Go Min Si
  30. Song Seung Heon

Watch Jo Jung Suk in “Hit-and-Run Squad” on Viki below:

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Or check out Lee Jin Uk’s film “Dark Nuns” here:

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And watch Lee Jun Hyuk’s drama “Love Scout” below!

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