SNSD’s YoonA for innisfree

SNSD’s YoonA caught the attention of Netizens with here smooth skin. The picture of YoonA’s perfect skin is for the makeup brand innnisfree which goes for naturalism. YoonA is the face of the new product “Echo Science White C Double Serum” which is a whitening solution.

[Update 10/18] Soompi Twitter Seven-Day Giveaway

Hey Soompiers, we’re back with another Twitter giveaway! This time, we are letting the winners choose the prizes — and there are ten of them! For one week, we will choose one winner everyday to pick from an assortment of K-Pop CDs and DVDs. The first winner gets first pick, then so on until the end of the contest. We will update this article to let you know which prizes are still available.

Cosmetics Brand Overview: Innisfree (YoonA, Song Hye Gyo, Moon Geun Young)

If you’re in Korea and you want to buy some affordable cosmetics, you won’t head to your local pharmacy to check out the designated beauty aisle. What you’ll probably do is head to the nearest Missha, Face Shop, or Etude House chain store and allow a sales assistant to help you select some items suitable for you. In this series, I’ll cover the major beauty shops: their concepts, bestsellers, and of course, which celebrities endorse them. For this edition, I’ll discuss Korea’s first nature-conscious cosmetics brand, Innisfree, which is currently fronted by SNSD’s YoonA.

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