Soompi x Innisfree: Special Sheet Mask Deal For Soompiers!

Everyone and their neighbor is raving about sheet masks. Why? Well, sheet masks are essentially a facial in a package. They not only provide instant results, they are so much more affordable than an actual facial. You can get in on the K-beauty trend of using one sheet mask a day to achieve more flawless skin! So… Continue reading Soompi x Innisfree: Special Sheet Mask Deal For Soompiers!

Korean Beauty Brands Reveal Their Best-Selling Products

With greater interest in K-beauty spreading all over the world, Korean beauty products and brands have enjoyed a boost in popularity. While many products are loved globally, there are some cult faves worth knowing about. Allure Korea revealed the top five best-selling products from five popular brands. Check out the 25 hit items below! 1.… Continue reading Korean Beauty Brands Reveal Their Best-Selling Products

8 Moisturizing Korean Lipsticks You Need to Try

Love lip color but hate dry lips? Then we’ve got a solution for you. Try these moisturizing lipsticks that give you the best of both worlds. With the texture and application reminiscent of a lip balm, these lipsticks deliver great pigmentation without drying out your lips. Check out this list of moisturizing lipsticks (listed in order… Continue reading 8 Moisturizing Korean Lipsticks You Need to Try

10 Korean Skincare Products That Will Save Your Dry Skin

Winter brings about a bunch of lovely things. Snow, holidays, vacation, hot chocolate, and the list goes on. Unfortunately, the season also makes skin quite dry (depending on the climate). The dry weather along with heaters can make for extremely parched skin. While drinking water and using humidifiers helps, sometimes it’s just not enough. Thus we… Continue reading 10 Korean Skincare Products That Will Save Your Dry Skin

6 Korean Exfoliating Products That Will Give You Radiant Skin

With colder weather upon us, skin concerns are definitely multiplying. Chilly air and heaters contribute to making skin dry and flakey. Furthermore, the change in temperature can lead to dull and sallow skin. Simply slathering on moisturizing cream does not always solve these problems. Korean beauty emphasizes exfoliating as a method to fight dry skin and… Continue reading 6 Korean Exfoliating Products That Will Give You Radiant Skin

Top 10 Must-Have Innisfree Products

Welcome to the first article of our Top 10 series! Our Top 10 series will cover the best items from Korean cosmetics and skincare brands. We’ve got you covered as we reveal the best-sellers and cult favorites for popular Korean brands. The first brand we will spotlight is Innisfree. With the ever-gorgeous Girls’ Generation’s YoonA… Continue reading Top 10 Must-Have Innisfree Products

Lee Min Ho and YoonA Continue Their Love Story in Web Drama “Summer Love: Second Story”

The second and final episode of Innisfree‘s web drama “Summer Love” featuring Lee Min Ho and Girls’ Generation‘s YoonA has been released. The web drama tells the love story of the pair who are depicted as old-time friends. Their romance is connected to the cosmetic brand’s Summer Cushion product. Episode 1 shows the two bickering… Continue reading Lee Min Ho and YoonA Continue Their Love Story in Web Drama “Summer Love: Second Story”

Girls’ Generation’s YoonA Inhales Tangerines and Delays Filming?

For those of you who are fans of Girls’ Generation’s YoonA, it comes as no surprise that she once suspended a CF shoot because she stuffed her face with tangerines.  The popular singer-actress is well known for her love for food. TV Chosun’s “Celeb in TV the TREND” will air a new segment titled “Made… Continue reading Girls’ Generation’s YoonA Inhales Tangerines and Delays Filming?

Lee Min Ho’s "innisfree" Commercial Shuts Down Server

Lee Min Ho’s popularity ended up shutting down a Chinese server. Currently Lee Min Ho is working as a model for “innisfree.” The reason that a server was shutdown was because of Lee Min Ho’s digital marketing. Starting on April 9 in China, innisfree created a social movie as an advertisement.

Lee Min Ho Shows off His Smile and Shining Skin for innisfree

Lee Min Ho was chosen to represent innisfree. The makeup brand is releasing a new men’s line titled “forest for men.” The concept of the photoshoot for the advertisements was nature, forests, and relaxation. The photoshoot took place at Jeju’s Gotjawal. In the shown picture, Lee Min Ho shows off his smile and naturally shining skin.

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