December Male Advertisement Model Brand Reputation Rankings Revealed

Dec 25, 2017

The Korean Business Research Institute has published the December rankings for brand reputation among male advertisement models.

This month, the Korean Business Research Institute analyzed 15,621,606 pieces of data from November 23 to December 24 of 50 male brand models. This was a decrease of 30.89 percent compared to the amount of data they analyzed in October.

Brand reputation rankings are a result of big data analysis of participation, media coverage, communication, and community awareness as a means to study consumer habits.

Kim Saeng Min topped the charts this month with a total of 2,077,028 points, showing an increase of 457.54 percent. According to the head of the Korean Research Institute, Kim Saeng Min was not only popular in broadcasts, but also in ads for his penny-pinching tips. He has reportedly filmed over five ads using his trend words “stupid” and “great.”

Wanna One’s Kang Daniel took second place with a total of 2,010,837 points, which is 71.63 percent higher than October.

Gong Yoo came in at third place with a total of 844,296 points. This is a decrease of 74.49 percent compared to his rank in October.

Check out the top 30 below: