June Drama Actor Brand Reputation Rankings Revealed

The Korea Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas between May 11 to June 12. Compared to last month’s rankings, there was a 60.61 percent increase in data that was analyzed with 229,058,920 pieces of big data looked at.

Sung Dong Il, who is currently starring in JTBC’s “Miss Hammurabi,” took first place with a brand reputation index of 10,201,457. Go Ara, also starring in “Miss Hammurabi,” placed second with a brand reputation index of 9,196,822.

Sung Dong Il’s highest-ranking related terms were “cheerful,” “good,” and “righteous,” while his keyword analysis showed phrases, “confession,” “illegitimate child,” and “Miss Hammurabi.” His positivity-negativity analysis showed he had 71.44 percent positive reactions.

Park Min Young took third place with a brand reputation index of 8,140,627. Her “What’s Wrong with Secretary Kim?” co-star Park Seo Joon, placed fourth with a brand reputation index of 7,222,798. Lee Sung Kyung, who is currently appearing in “About Time,” placed fifth with a brand reputation index of 5,276,456.

Check out the Top 30 below!

  1. Sung Dong Il
  2. Go Ara
  3. Park Min Young
  4. Park Seo Joon
  5. Lee Sung Kyung
  6. Lee Joon Gi
  7. Jung Ryeo Won
  8. Lee Hye Young
  9. Seo Kang Joon
  10. Lee Sang Yoon
  11. Jung Yoo Mi
  12. Lee Sun Bin
  13. Park Sun Young
  14. INFINITE’s L
  15. Jo Bo Ah
  16. Seo Ye Ji
  17. Jang Dong Gun
  18. Park Hyung Sik
  19. Rain
  20. Gong Seung Yeon
  21. Jang Hyuk
  22. Kim Tae Woo
  23. Jung Kyung Ho
  24. Choi Min Soo
  25. EXO’s Suho
  26. Seol In Ah
  27. Jung Jae Young
  28. Kim So Yeon
  29. Lee Dong Gun
  30. Park Ji Young

Source (1)

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