June Drama Actor Brand Reputation Rankings Revealed

Jun 13, 2018

The Korea Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of media coverage, participation, interaction, and community indexes of 100 actors who appeared in dramas between May 11 to June 12. Compared to last month’s rankings, there was a 60.61 percent increase in data that was analyzed with 229,058,920 pieces of big data looked at.

Sung Dong Il, who is currently starring in JTBC’s “Miss Hammurabi,” took first place with a brand reputation index of 10,201,457. Go Ara, also starring in “Miss Hammurabi,” placed second with a brand reputation index of 9,196,822.

Sung Dong Il’s highest-ranking related terms were “cheerful,” “good,” and “righteous,” while his keyword analysis showed phrases, “confession,” “illegitimate child,” and “Miss Hammurabi.” His positivity-negativity analysis showed he had 71.44 percent positive reactions.

Park Min Young took third place with a brand reputation index of 8,140,627. Her “What’s Wrong with Secretary Kim?” co-star Park Seo Joon, placed fourth with a brand reputation index of 7,222,798. Lee Sung Kyung, who is currently appearing in “About Time,” placed fifth with a brand reputation index of 5,276,456.

Check out the Top 30 below!