September Movie Star Brand Reputation Rankings Revealed

The brand reputation rankings for film actors have been released by The Korean Business Research Institute for the month of September.

They analyzed 153,462,779 pieces of big data from August 21 to September 22 on 50 of Korea’s most loved and popular movie stars using, media coverage, interaction, consumer participation and awareness indexes.

The analysis shows that Jo In Sung has come out on top as the movie star with the highest brand reputation, with an index of 8,182,810. Even just last month, he didn’t make the top 25 of the brand reputation ranking, proving that he’s a force to be reckoned with.

In second place was Kim Tae Ri with a total brand index of 6, 762, 605, moving up from from her place as eighth in August’s ranking. Cho Seung Woo came in third place with his brand index at a total of 6,662,846.

The words that came out during the link analysis for Jo In Sung, were “handsome”, “funny”, and “cool”, while the highly associated keywords were “The Great Battle”, “age”, and “friend.”

Check out the list below of the top 30 stars that made it on this month’s rankings!

  1. Jo In Sung
  2. Kim Tae Ri
  3. Cho Seung Woo
  4. Han Ji Min
  5. Lee Byung Hun
  6. Park Bo Young
  7. Son Ye Jin
  8. Hyun Bin
  9. Park Byung Eun
  10. Gong Yoo
  11. Nam Joo Hyuk
  12. Kim Dong Wook
  13. Joo Ji Hoon
  14. Lee Jong Suk
  15. Bae Sung Woo
  16. Kim Young Kwang
  17. Ji Sung
  18. Yoo Jae Myung
  19. Lee Seung Gi
  20. Song Ji Hyo
  21. Park Seo Joon
  22. Ma Dong Seok
  23. Go Soo
  24. Uhm Tae Goo
  25. Lee Jin Wook
  26. Soo Ae
  27. Byun Yo Han
  28. Lee Yoo Young
  29. Choi Woo Sik
  30. Kim Eui Sung

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