September Brand Reputation Rankings For Male Advertisement Models Revealed

Sep 24, 2018

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior using big data collected from August 22 to September 23. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for September.

Jung Hae In shot to the top of this month’s list after seeing an impressive 99.63 percent increase in his brand reputation index since July (when the previous rankings were published). The actor, whose highest-ranking related terms included “new,” “like,” and “pretty,” scored a total index of 830,297 for September. His positivity-negativity analysis also revealed a score of 82.61 percent positive reactions.

Park Seo Joon took second place in the rankings with a brand reputation index of 729,935, while Won Bin followed close behind at third with a score of 703,829.

Check out the top 30 for this month below!