November Male Advertisement Model Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior, with the Korean Business Research Institute evaluating the participation, interaction, and community indexes of 50 male advertisement models in order to calculate each star’s total brand reputation index for November.

Wanna One’s Kang Daniel shot to the top of this month’s rankings with an impressive brand reputation index of 2,900,613, marking a staggering 317.77 percent increase from his October Score.

High-ranking phrases in Kang Daniel’s keyword analysis included “HiteJinro,” “beer,” and “sold-out,” while his highest-ranking related terms included “cute,” “handsome,” and “donate.” The idol’s positivity-negativity analysis also revealed a score of 89.40 percent positive reactions.

Celebrity chef Baek Jong Won took second place this month after enjoying a 150.85 percent rise in his score since October. The star earned a total brand reputation index of 1,290,241 for November.

Actor Park Bo Gum also enjoyed a significant 74.22 percent increase in his score since last month, coming in at third place for November with a brand reputation index of 1,149,402.

Check out the top 30 for this month below!

  1. Wanna One’s Kang Daniel
  2. Baek Jong Won
  3. Park Bo Gum
  4. Shin Dong Yup
  5. Ma Dong Seok
  6. Gong Yoo
  7. Son Heung Min
  8. ASTRO’s Cha Eun Woo
  9. Lee Sang Min
  10. Lee Byung Hun
  11. Kim Jong Min
  12. Yoo Jae Suk
  13. Kang Ho Dong
  14. Jo Jin Woong
  15. Hyun Bin
  16. Jung Hae In
  17. Park Ji Sung
  18. Song Joong Ki
  19. Lee Seo Jin
  20. Park Seo Joon
  21. Ha Jung Woo
  22. Jung Woo Sung
  23. Zo Bin
  24. Won Bin
  25. Jun Hyun Moo
  26. Jo In Sung
  27. Ahn Jung Hwan
  28. So Ji Sub
  29. Bae Jung Nam
  30. Lee Soon Jae

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