November Male Advertisement Model Brand Reputation Rankings Revealed

Nov 24, 2018

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior, with the Korean Business Research Institute evaluating the participation, interaction, and community indexes of 50 male advertisement models in order to calculate each star’s total brand reputation index for November.

Wanna One’s Kang Daniel shot to the top of this month’s rankings with an impressive brand reputation index of 2,900,613, marking a staggering 317.77 percent increase from his October Score.

High-ranking phrases in Kang Daniel’s keyword analysis included “HiteJinro,” “beer,” and “sold-out,” while his highest-ranking related terms included “cute,” “handsome,” and “donate.” The idol’s positivity-negativity analysis also revealed a score of 89.40 percent positive reactions.

Celebrity chef Baek Jong Won took second place this month after enjoying a 150.85 percent rise in his score since October. The star earned a total brand reputation index of 1,290,241 for November.

Actor Park Bo Gum also enjoyed a significant 74.22 percent increase in his score since last month, coming in at third place for November with a brand reputation index of 1,149,402.

Check out the top 30 for this month below!