December Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from November 20 to December 21.

Actor Lee Byung Hun topped this month’s rankings with a brand reputation index of 7,910,272, marking a 69.44 percent increase in his score since October.

High-ranking phrases in Lee Byung Hun’s keyword analysis included “Lee Min Jung,” “Instagram,” and “son,” while his highest-ranking related terms included “cool,” “romantic,” and “resemblance.”

Ma Dong Seok took second place for the month with a brand reputation index of 7,051,961, enjoying a 79.76 percent increase from his previous score.

Meanwhile, Ha Jung Woo followed at a close third after seeing a staggering 249.90 percent increase in his score since October. The actor’s total brand reputation index for December came out to 7,031,859.

Check out the top 30 for this month below!

  1. Lee Byung Hun
  2. Ma Dong Seok
  3. Ha Jung Woo
  4. Cho Seung Woo
  5. Son Ye Jin
  6. Han Ji Min
  7. Hyun Bin
  8. Kim Hye Soo
  9. Gong Yoo
  10. Yoo Ah In
  11. Song Kang Ho
  12. Gong Hyo Jin
  13. Jo Jung Suk
  14. Jung Joon Ho
  15. Kim Da Mi
  16. Kim Dong Wook
  17. Yum Jung Ah
  18. Song Joong Ki
  19. Lee Jong Suk
  20. Yoo Hae Jin
  21. Ryu Jun Yeol
  22. Park Hae Jin
  23. Yoon Kye Sang
  24. Jo Woo Jin
  25. Lee Sung Min
  26. Kim Min Jae
  27. Bae Doona
  28. Kim Tae Hoon
  29. Shin Ha Kyun
  30. Park Bo Young

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