December Movie Star Brand Reputation Rankings Announced

Dec 22, 2018

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from November 20 to December 21.

Actor Lee Byung Hun topped this month’s rankings with a brand reputation index of 7,910,272, marking a 69.44 percent increase in his score since October.

High-ranking phrases in Lee Byung Hun’s keyword analysis included “Lee Min Jung,” “Instagram,” and “son,” while his highest-ranking related terms included “cool,” “romantic,” and “resemblance.”

Ma Dong Seok took second place for the month with a brand reputation index of 7,051,961, enjoying a 79.76 percent increase from his previous score.

Meanwhile, Ha Jung Woo followed at a close third after seeing a staggering 249.90 percent increase in his score since October. The actor’s total brand reputation index for December came out to 7,031,859.

Check out the top 30 for this month below!