January Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has released its brand reputation rankings for variety stars for the month of January!

The rankings are determined by analyzing data across different indexes including consumer participation, media coverage, interaction, and community awareness. This month’s rankings are based on big data collected from December 2 to January 1.

Lee Young Ja topped this months rankings, enjoying a 243.78 percent rise in her total score from the previous month as she came in at 5,899,779. The Korean Business Research Institute stated, “Lee Young Ja has drawn people’s attention as the first woman to win two Daesangs [Grand Prize]. Links related to Lee Young Ja included ‘Received the Daesang,’ ‘Congratulations,’ and ‘I’m tearing up,’ and keywords associated with her included ‘Daesang,’ ‘Manager,’ and ‘In her prime.’ The positive to negative ratio of sentiments towards Lee Young Ja came in at 86.78 percent positive.”

Coming in at second place was Park Na Rae, who scored a total brand reputation index score of 4,488,788. She also enjoyed a significant rise of 254.92 percent. Following behind her was Jun Hyun Moo in third place. His score rose by 276.58 percent from the previous month to come to a total of 4,416,722.

Check out the top 30 for this month below!

  1. Lee Young Ja
  2. Park Na Rae
  3. Jun Hyun Moo
  4. Yoo Jae Suk
  5. Kim Jong Min
  6. Lee Sang Min
  7. Kim Jong Kook
  8. Kang Ho Dong
  9. Shin Dong Yup
  10. Kim Joon Ho
  11. Lee Kwang Soo
  12. Park Soo Hong
  13. Yang Se Hyung
  14. Ahn Jung Hwan
  15. Kim Gura
  16. Lee Guk Joo
  17. Yoo Byung Jae
  18. Jang Do Yeon
  19. Kim Young Chul
  20. HaHa
  21. Kim Sook
  22. Song Eun Yi
  23. Park Myung Soo
  24. Yoon Jong Shin
  25. Kim Yong Man
  26. Cha Tae Hyun
  27. Jung Hyung Don
  28. Seo Jang Hoon
  29. Kim Gun Mo
  30. Hong Jin Kyung

Source (1) (2)

Top photo credits: Xportsnews.

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