January Variety Star Brand Reputation Rankings Announced

Jan 01, 2019

The Korean Business Research Institute has released its brand reputation rankings for variety stars for the month of January!

The rankings are determined by analyzing data across different indexes including consumer participation, media coverage, interaction, and community awareness. This month’s rankings are based on big data collected from December 2 to January 1.

Lee Young Ja topped this months rankings, enjoying a 243.78 percent rise in her total score from the previous month as she came in at 5,899,779. The Korean Business Research Institute stated, “Lee Young Ja has drawn people’s attention as the first woman to win two Daesangs [Grand Prize]. Links related to Lee Young Ja included ‘Received the Daesang,’ ‘Congratulations,’ and ‘I’m tearing up,’ and keywords associated with her included ‘Daesang,’ ‘Manager,’ and ‘In her prime.’ The positive to negative ratio of sentiments towards Lee Young Ja came in at 86.78 percent positive.”

Coming in at second place was Park Na Rae, who scored a total brand reputation index score of 4,488,788. She also enjoyed a significant rise of 254.92 percent. Following behind her was Jun Hyun Moo in third place. His score rose by 276.58 percent from the previous month to come to a total of 4,416,722.

Check out the top 30 for this month below!