
January Male Advertisement Model Brand Reputation Rankings Revealed
The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from December 24, 2018 to January 25, 2019. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for January.
Kang Daniel held onto his spot at the top of the list this month, scoring a brand reputation index of 2,335,423 for January. High-ranking phrases in his keyword analysis included “Instagram,” “fan cafe,” and “concert,” while his highest-ranking related terms included “cute,” “handsome,” and “cool.” The idol’s positivity-negativity analysis also revealed a score of 85.14 percent positive reactions.
Celebrity chef Baek Jong Won also maintained his position at second place, scoring a brand reputation index of 2,257,752 for the month.
Meanwhile, soccer star Son Heung Min shot up in the rankings to take third place this month, earning a total brand reputation index of 2,011,372 for January.
Check out the top 30 for this month below!
- Kang Daniel
- Baek Jong Won
- Son Heung Min
- Lee Seung Gi
- Hyun Bin
- Park Bo Gum
- Lee Byung Hun
- Park Ji Sung
- Park Seo Joon
- Jung Woo Sung
- Yoo Jae Suk
- Gong Yoo
- Ha Jung Woo
- Kim Min Jae
- BTOB’s Yook Sungjae
- Jun Hyun Moo
- ASTRO’s Cha Eun Woo
- Lee Sang Min
- Kim Jae Hwan
- Lee Soon Jae
- Won Bin
- Jung Joon Ho
- So Ji Sub
- Yoo Seung Ho
- Shin Dong Yup
- Song Joong Ki
- Park Sung Kwang
- Yoo Yeon Seok
- Ryu Seung Ryong
- Ryu Jun Yeol
Source (1)