February Singer Brand Reputation Rankings Announced

Feb 05, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for singers!

The rankings were determined through an analysis of singers’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from January 3 to February 4.

BTS maintained their spot at the top of the rankings this month, scoring a total brand reputation index of 15,692,222 for February.

High-ranking phrases in the group’s keyword analysis included “happy,” “cute,” and “cool,” while their highest-ranking related terms included “YouTube,” “Billboard,” and “Jimin.” BTS’s positivity-negativity analysis also revealed a score of 85.77 percent positive reactions.

BLACKPINK took second place this month with a brand reputation index of 9,777,414, while Ben came in at a close third with a score of 9,716,773 for the month. GFRIEND claimed fourth place on this month’s list, while BLACKPINK’s Jennie charted separately from her group at fifth place.

Check out the top 30 for this month below!