May Male Advertisement Model Brand Reputation Rankings Revealed

May 24, 2019

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from April 23 to May 24. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for May.

Soccer star Son Heung Min topped this month’s list with a brand reputation index of 1,710,339, marking a staggering 198.79 percent increase in his score since March (the last time the rankings were calculated). The athlete’s highest-ranking related terms included “cute,” “win,” and “cool,” while his positivity-negativity analysis revealed a score of 81.29 percent positive reactions.

Celebrity chef Baek Jong Won maintained his position at second place in the rankings for yet another month, scoring a brand reputation index of 758,735 for May.

Park Bo Gum also held onto his spot at third place this month, scoring a total brand reputation index of 636,480.

Check out the top 30 for this month below!