May Male Advertisement Model Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from April 23 to May 24. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for May.

Soccer star Son Heung Min topped this month’s list with a brand reputation index of 1,710,339, marking a staggering 198.79 percent increase in his score since March (the last time the rankings were calculated). The athlete’s highest-ranking related terms included “cute,” “win,” and “cool,” while his positivity-negativity analysis revealed a score of 81.29 percent positive reactions.

Celebrity chef Baek Jong Won maintained his position at second place in the rankings for yet another month, scoring a brand reputation index of 758,735 for May.

Park Bo Gum also held onto his spot at third place this month, scoring a total brand reputation index of 636,480.

Check out the top 30 for this month below!

  1. Son Heung Min
  2. Baek Jong Won
  3. Park Bo Gum
  4. Ma Dong Seok
  5. Ryu Jun Yeol
  6. So Ji Sub
  7. Shin Dong Yup
  8. Gong Yoo
  9. Park Seo Joon
  10. Namgoong Min
  11. Lee Jung Jae
  12. Jung Hae In
  13. Jung Woo Sung
  14. Lee Byung Hun
  15. Kang Daniel
  16. Yoo Jae Suk
  17. Kang Ho Dong
  18. Daniel Henney
  19. Song Joong Ki
  20. Jo Se Ho
  21. ASTRO’s Cha Eun Woo
  22. Lee Sang Min
  23. Kim Jong Kook
  24. Jo Jung Suk
  25. Ha Jung Woo
  26. Jo In Sung
  27. Hyun Bin
  28. Lee Seung Gi
  29. Lee Soon Jae
  30. Lee Dong Wook

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