July Male Advertisement Model Brand Reputation Rankings Revealed

The Korean Business Research Institute has announced this month’s brand reputation rankings for male advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from June 25 to July 26. The Korean Business Research Institute evaluated the participation, communication, media, and social values of 50 male advertisement models in order to calculate each star’s total brand reputation index for July.

Soccer star Son Heung Min and celebrity chef Baek Jong Won topped the list for the second consecutive month, maintaining their positions at No. 1 and No. 2 respectively. Son Heung Min scored a total brand reputation index of 1,619,269 for July, while Baek Jong Won enjoyed a 39.37 percent increase in his score for a total index of 1,057,421.

Actor Ma Dong Seok took third place in the rankings with a brand reputation index of 783,190, marking an impressive 71.69 percent rise in his score since May (the last time the rankings were calculated).

Finally, Kang Daniel came in at a close fourth with a brand reputation index of 764,053, while Gong Yoo rose to fifth place with a score of 535,631 for July.

Check out this month’s top 30 below!

  1. Son Heung Min
  2. Baek Jong Won
  3. Ma Dong Seok
  4. Kang Daniel
  5. Gong Yoo
  6. Park Seo Joon
  7. Yoo Jae Suk
  8. Jung Hae In
  9. Park Bo Gum
  10. Lee Si Eon
  11. ASTRO’s Cha Eun Woo
  12. Jo Jung Suk
  13. Hyun Bin
  14. Kang Ho Dong
  15. Yeo Jin Goo
  16. Lee Jung Jae
  17. Jo Se Ho
  18. Ryu Jun Yeol
  19. Ha Jung Woo
  20. Lee Byung Hun
  21. Kim Sang Joong
  22. Jun Hyun Moo
  23. Kim Jong Min
  24. Kim Jong Kook
  25. Bae Jung Nam
  26. Shin Dong Yup
  27. Lee Dong Wook
  28. Won Bin
  29. Yoo Hae Jin
  30. Ji Jin Hee

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