August Movie Star Brand Reputation Rankings Announced

Aug 24, 2019

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from July 22 to August 23.

Jo Jung Suk, the star of the hit disaster film “E.X.I.T,” topped this month’s list with a brand reputation index of 8,445,931. High-ranking phrases in the actor’s keyword analysis included “E.X.I.T,” “Gummy,” and “YoonA,” while his highest-ranking related terms included “happy,” “thankful,” and “refreshing.”

Park So Dam, who recently starred in director Bong Joon Ho’s award-winning film “Parasite,” rose to second place in the rankings with a brand reputation index of 6,806,981 this month.

Finally, Park Seo Joon, the star of the supernatural action thriller “The Divine Fury,” came in at third for the month with a total score of 5,314,792 for August.

Check out this month’s top 30 below!