September Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from August 2 to September 1.

Yoo Jae Suk topped the list for the third month in a row, with his brand reputation index rising by 15.33 percent since last month for a total score of 2,448,906.

High-ranking phrases in the star’s keyword analysis included his new variety show “How Do You Play?”, “Lee Hyori,” and “Park Myung Soo,” while his highest-ranking related terms included “funny,” “like,” and “simple.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 82.59 percent percent positive reactions.

Lee Hyori also maintained her spot at No. 2 in the rankings this month, enjoying a 31.15 percent increase in her score for a total brand reputation index of 2,419,053 for September. Park Na Rae rose to No. 3 with a brand reputation index of 2,023,767 for the month, marking a 41.80 percent increase in her score since August.

Super Junior’s Kim Heechul, who joined SBS’s “My Ugly Duckling” as a regular cast member last week, shot up to No. 4 on the list after seeing a 95.92 percent increase in his score since last month. The star scored a total brand reputation index of 1,804,788 for September.

Finally, Seo Jang Hoon rounded out the top five for this month with a total index of 1,765,118, marking a 92.75 percent rise in his score since August.

Check out this month’s top 30 below!

  1. Yoo Jae Suk
  2. Lee Hyori
  3. Park Na Rae
  4. Super Junior’s Kim Heechul
  5. Seo Jang Hoon
  6. Jun Hyun Moo
  7. Kang Ho Dong
  8. Song Eun Yi
  9. Kim Jong Min
  10. Kim Jong Kook
  11. Lee Kwang Soo
  12. Yoon Jong Shin
  13. Lee Sang Min
  14. Lee Young Ja
  15. Kim Young Chul
  16. Park Myung Soo
  17. Shin Dong Yup
  18. Yoo Hee Yeol
  19. Shin Bong Sun
  20. Ahn Jung Hwan
  21. Lee Soo Geun
  22. Jo Se Ho
  23. Lee Kyung Kyu
  24. HaHa
  25. Lee Guk Joo
  26. Kim Sung Joo
  27. Jung Joon Ha
  28. Kim Sook
  29. Yang Se Hyung
  30. Noh Hong Chul

Watch Yoo Jae Suk on the latest episode of his new show “How Do You Play?” with English subtitles below!

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Top Photo Credit: Xportsnews

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